YES, Inc. Role
From the Fall of 2004 through the Spring of 2005, YES Inc. developed and successfully executed a three phase national guerilla marketing sampling mobile tour to promote Terra Chips. The mobile tour took our sampling team to the following forty markets in thirty-two weeks: Albuquerque, Anaheim, Atlanta, Austin, Baltimore, Boston, Buffalo, Charlotte, Chicago, Cincinnati, Cleveland, Dallas, Denver, Des Moines, Detroit, Galveston, Grand Rapids, Houston, Indianapolis, Las Vegas, Los Angeles, Miami, Minneapolis, Milwaukee, New Orleans, New York, Oklahoma City, Philadelphia, Phoenix, Pittsburgh, Portland, Salt Lake City, Sacramento, San Antonio, San Francisco, Santa Fe, Seattle, and Washington DC. The campaign was geared to generating trial and leveraged the current Terra Chips advertising message „Live Colorfully.š

Reasons for Sampling:
Introduce Terra Chips to consumers in the select market and support the local sales efforts of the Terra Chips Sales force.

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