Guerilla Marketing Overview

Guerilla Marketing can be one of the most cost efficient ways to reach your target audience without having to pay lofty sponsorships. Guerilla marketing enables us to gather feedback for your products/services at the point of impact.

YES, Inc. has successfully executed local and national guerilla marketing campaigns at various venues including street corners, expos, fairs and festivals. We train our staff to be knowledgeable about the product and our clients. Our staff is picked from our YES national database, which has hundreds of representatives to mirror the target demographic of each project. Let YES place your product into the consumers' hand today. YES WE CAN!!!

Target Tidings Holiday Season Promotion

Challenge
Increase awareness of Target.com in the New York City area. Generate on-line traffic and sales as there are no stores in New York City. Develop and enhance the Target brand and spread some cheer amongst New Yorkers.

Solution
YES, Inc. and Target created a program called "Target Tidings" which was based on doing good deeds around New York City during the 2001 holiday season. These events included:

• Kickoff with a customized Target gift box in Grand Army Plaza (Central Park) with the Rocketts and the Harlem Boys City Choir.

• Distribution of 10,000 Target goodie bags on Fifth Avenue including a Tina Turner CD, AOL mouse pad, Target matchbox car and Target coupon.

• Distribution of $12,000 worth of free popcorn at the Grinch Who Stole Christmas at the Loews Movie Theatre in NYC.

• Free hot dogs at vendor stands in New York City.

• 10,000 Free Metro Cards to people entering subways in various spots around the city.

• Free theater tickets for Seussical and the Radio City Christmas Spectacular.

• Free international and national phone call in conjunction with Nextel in Times Square.

• Free hot chocolate.

Results
The "Target Tidings" campaign created a buzz throughout New York City. Traffic on the web site during the promotion jumped 23%.

For more information, please call us at (212) 876-7646 or send us an e-mail.

 
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