Challenge
Increase product awareness and generate sales of Propel Fitness Water among New York commuters.

Solution
YES, Inc. sampled 28,800 full size bottles of Propel Fitness Water for 5 days during the workweek. The YES sampling team went to five locations two to three times during the five-day span at different times to avoid duplication. Commuters were targeted via hand-to-hand sampling using Propel coolers as a display. Discount coupons were also given with each sample.

Results
The Propel Fitness Water Sampling Program was successful in generating attention and trial. YES continues to work with Propel on numerous events.

Propel Fitness Water Sampling Locations:
Union Square, Times Square, Penn Station, Rockefeller Center and Grand Central

For more information, please call us at (212) 876-7646 or send us an e-mail.

 
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