Challenge
Leverage LG's sponsorship of the 2003 Mercedes C-Spot Test Drive Party by creating awareness of the LG Internet Refrigerator among the high-end group of event attendees.

The LG Internet Refrigerator is a high-end refrigerator that features a TV, Internet, digital camera and planner.

Solution
YES, Inc. staffed two representatives at each venue in the 10 cities. YES representatives were trained to provide consumers with information on the LG Internet Refrigerator, demonstrate the product's capabilities and answer any questions. Pamphlets were distributed to each attendee in a Mercedes gift bag at the end of the event.

Results
Approximately 2,500 people passed through the Mercedes event throughout each weekend. YES representatives had great interaction with this high-end demographic and received tremendous feedback about the LG Internet Refrigerator. LG was very satisfied with the event.

LG Internet Refrigerator Product Demonstration Mercedes C-Spot Locations:
Shea Stadium, NY, Old Bridge Township Raceway Park, NJ, Gillette Stadium, MA, Odeum Sports and Expo Center, IL, Invesco Field, CO, Port of Seattle, WA, Golden Gate Field, CA, Coors Amphitheater, CA, Hollywood Park, CA and Arizona State Fair, AZ

For more information, please call us at (212) 876-7646 or send us an e-mail.

 
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