National Tour Program Overview

YES, Inc has worked on National Tours executing sponsorships and programs for clients. YES has developed a niche within the running community. For the past twenty years, YES has been working with clients interested in targeting this healthy, loyal market. We leverage our extensive knowledge of the running/triathlon community and close relationships to the events to maximize visibility and benefits for our clients while keeping costs at a minimum.

YES, Inc. has worked on several national tour programs leveraging and executing sponsorships and sampling programs for clients including: Dole 100% Juice Fruit Bowls, Kellogg's Smart Start, LG, Lamisil Tablets, Breathe Right Nasal Strips. These programs have included full sponsorship post refreshment sampling, goody bag sampling, logo and banner placements, advertisements, commercials and expos. Let your product or service become part of the YES running program. YES WE CAN!!!

Dole Fruit Bowl Marathon/Running Sampling Program:

Challenge
Increase brand awareness and sales of Dole 100% Juice Fruit Bowls by participating in running/marathon events where consumers have been known to be very loyal to their sponsors. Through continued sampling, Dole aims to:

• Increase awareness and build trial of the Dole 4 oz. Fruit Bowl among their target market: women 25-45, with or without kids, working full-time or part-time with an income of $50k+.

• Create a unique relationship with their target consumer that expresses the benefits of Dole Fruit Bowls and how these benefits support a healthy, on-the-go lifestyle.

• Reduce the gap between Fruit Bowls awareness and the Snack cup category average awareness.

Solution
For the past 12 years, YES, Inc. has sampled over 3,400,000 Dole Fruit Bowls and coupons at over 250 events nationwide.

The Dole 100% Juice Fruit Bowl Marathon/Running Sampling Program is also supported through 20+ advertisements in running publications, logo placements on t-shirts, posters, promotional materials and signage.

Results
The Dole 100% Juice Fruit Bowl Marathon/Running Sampling Program has been a major success for the past 12 years by building brand loyalty and creating awareness in Dole's priority markets among their target consumer.

Dole Fruit Bowl Marathon/Running Sampling Program Locations:
Boston Marathon, Marine Corps Marathon, Country Music Marathon, Dallas Rock N Roll Marathon, Virginia Beach Rock N Roll Half Marathon, Mardi Gras Marathon, JPMorgan Chase Corporate Challenge Series (selected events), Twin Cities Marathon, Rock N Roll San Antonio Marathon, Surf City USA Marathon, Oklahoma City Memorial Marathon, ING Miami Marathon, Denver Rock N Roll Half Marathon, Seattle Marathon, Flying Pig Marathon and many other great events.

For more information, please call us at (212) 876-7646 or send us an e-mail.

 
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