Challenge
Further leverage the use of Breathe Right Nasal Strips at sporting events and increase product awareness.

Solution
The Breathe Right nasal strip helps runners breathe easier. For this reason, Breathe Right decided to target the running community by sampling its product at marathons across the US. Over the course of the past several years, YES, Inc. has handled the execution of the sampling effort at 5 marathon expos and starting lines across the US in key markets. The YES Breathe Right sampling team was trained to place the nasal strip on the noses of the participants at all expos and starting areas.

Results
The Breathe Right Marathon Sampling program was successful creating attention and trial with the runners. Thousands of runners have made Breathe Right Nasal Strips part of their running routine.

Breathe Right Marathon Sampling Locations:
Suzuki Rock N Roll Marathon, Country Music Marathon, Boston Marathon, Chicago Marathon and ING NYC Marathon™

For more information, please call us at (212) 876-7646 or send us an e-mail.

 
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